Volume 3, Issue 1.

Concept: A Year in Technology: A Glance at 2007

“The line between hostility and acceptance […] between an epidemic that tips and one that does not, is sometimes a lot narrower than it seems.”
- The Tipping Point, Malcolm Gladwell

Apple: The Apple iPhone, with over 300 patents, introduced some of the most revolutionary interfaces and true state-of-the-art technology on the market today.

Microsoft: Rivaling technology powerhouse, Microsoft came out with the much anticipated release of Windows Vista. What was not anticipated was the consumers’ boisterous reactions over the newest Windows package, whether good or bad.

Music Piracy: Courts fined a single mother of two $222,000 for downloading illegal music. Meanwhile, song prices dropped 31% in 2007 and iTunes provided higher quality music for cheaper prices. Recording artist, Radiohead, took a new stance on piracy laws and released their newest album on their website allowing consumers to choose the price.

One Laptop Per Child Campaign: Intel and MIT battle for the cheapest and most effective learning tool for teachers and students in developing nations. According to a Wall Street Journal report on January 3, 2008, “Intel says it no longer will support One Laptop Per Child, and has resigned from the board over the nonprofit's demand that it stop selling its Classmate laptop and other laptops in the developing world. Intel says it has canceled plans for an Intel-based OLPC laptop.”

Be Green: The tech world hopped on the bandwagon and declared that going green is the new black. Google, Dell, HP, Intel and some 40 other organization created the Climate Savers Computing Initiative, which works to increase the energy efficiency of computer equipment.

For additional information on this topic, visit ABC News

Recipe: Business Resolutions for the New Year

Strategize Your Business: Update your business plan every year. Involve your team in the forming/refining of the mission or vision. This is a great way to get them excited to share your vision as well as provide an accurate blueprint for business success.

Spearhead the Marketing Calendar: Meet with your marketing team this month and lay out the agenda for the whole year. This will encourage creative thinking sooner and keep last minute deadlines down to a minimum.

Educate Yourself: We’re not saying run out there and get your MBA (unless, of course, you have the time), but continue to expand your knowledge or insight. Here are a few ideas: take a class, listen to a couple business guest speakers, or read a few business / industry books this year. “Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein

Meet People: Not just the ones in your industry or social circle. Get involved in industry clubs, volunteer groups, and community organizations. Referrals can come from some of the most unlikely sources, plus you’ll get the opportunity to meet new people.
Note: Noble Studios team members are encouraged to participate in at least one community event a month.

Client: Noble Studios

Noble Studios is in the works of revisiting our own strategic plan. Be on the lookout for these dates:

02-25-2008: New Website, Logo Revamp and Case Studies Launch
08-01-2008: 5-Year Noble Anniversary / Client Appreciation Party

2008 noblestudios.com