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Concept: Internet Marketing

There are at least 50 great reasons that come to mind when deciding whether internet marketing should be part of this year’s marketing strategy. Here are five of the most important reasons:

The Informational Resource – One of biggest reasons internet marketing should be part of this year’s strategy is that more consumers are turning to the web for information. While magazines, newspapers, and television are still powerful marketing tools, the consumer market is turning to the internet for more information. Businesses must be aware of this consumer market and follow.

Public Expectations – Not only has the internet become the number one resource choice for information in recent years, but it is becoming the first place that consumers go to learn more about a product or make a purchase. As those under 25 who have grown up with the internet become the dominant purchasers for the home and office, they are likely to expect companies to have an effective web presence.

Low Overhead – Web technologies are now offering inexpensive solutions to organized methods for selling products and services as well as providing valuable information. With digital formatting of music, publications, and other products, the internet has virtually removed the need for shipping and handling. Often, a ‘Frequently Asked Questions’ or other informational page can drastically reduce the volume of support phone calls.

World-Wide Presence – The local market is now a global market when a company decides to go online. With the development of e-commerce websites, merchants from Nevada and other states can sell to someone in Hannover, Germany. Although a lot more marketing is required to sell internationally, the internet has definitely opened doors for global business.

Intense Target Market – With the internet’s user tracking technology, companies are now able to access valuable information about the consumer to intensify their target market. What links people are clicking on, what pages they are leaving from, and how long they are staying for are all examples of information that companies can gather from their websites. As companies collect this data they are likely to learn more about consumers and devise a more sound marketing strategy.

Recipe: Business Cards

Like a good hand shake, a business card tells a lot about a person and the business that they work for. There is an etiquette that should be followed. Here are some things you might want to take into consideration the next time you leave the office:

• Always have enough business cards. Being caught without a business card when somebody asks you for one is like being caught with your pants down.
• Business cards are generally exchanged at the beginning or end of a first meeting.
• Pass the card to the recipient face up, so they can read the most vital information.
• Mention to the recipient that your contact information is on the card and that it is a great way to get a hold of you.
• Look at the business card that they have given you. Make sure to ask any questions you may have before putting it away.
• Never interrupt a conversation to hand out or ask for a business card.
• Don’t be stingy with your business cards. If you are conversing with a group of people, don’t hand a card to only one person. You could be shunning potential business leads.
  

Client: Excalibur Lab Specialists

In the past eight months Excalibur Lab Specialists, Inc. has been taking an active approach to marketing. By meeting regularly with Noble Studios, Excalibur Lab Specialists, Inc. has launched valuable marketing tools into their sales approach. Newly implemented materials include an interactive website with major search engine placement for niche products (within the first three pages of Google), four client targeted sales presentations, an interactive sales CD, a trade show kiosk, a magazine ad, and a product poster.

In 2006, Noble Studios looks forward to launching a SharePoint Intranet Design and developing an online product catalog with merchant login and digital ordering. Keep up the amazing work Excalibur Lab Specialists, Inc. We look forward to your success.