Volume 1, Issue 6

Concept: Consumer Confidence Drops in May

It may be the perfect time to re-think your marketing strategy. According to New York-based business group The Conference Board, consumer confidence has declined 6.6 points since April’s four-year high – marking the largest drop since last September. Here are a few other findings from the same report based on a representative sample of 5,000 U.S. households:

• Consumers claiming conditions are "good"; declined by 1.7 percent.
• Those expecting business conditions to improve decreased by 0.8 percent.
• Those expecting business conditions to worsen increased by 3.9 percent.
• Expectations for more job availability in coming months decreased 0.8 percent.
• Expectations for fewer available jobs in the coming months rose 1.9 percent.

For more information on these reports, visit www.conference-board.org. Set an appointment with Noble Studios today to discuss how to prepare your marketing for future months.

Recipe: Sales Tips

With the speed of technology and communication, schedules require tasks to be done yesterday. So how does a person keep up with the rapid pace of today, without losing their mind? We asked some of the busiest people we know in Northern Nevada to give us helpful tidbits on how they keep sane with the active schedules they maintain:

"Efficiently use small pieces of time. Have three minutes between meetings? Return two phone calls.";
- John Seelmeyer, Managing Editor for Northern Nevada Business Weekly.

"One word. Blackberry. I check my emails and schedule on-the-go and make appointments from anywhere.";
- David Archer, Managing Director of the Center for Entrepreneurship and Technology.

"Get the most out of every appointment. I turn my phone off and really pay attention. The less time I have to backtrack, the more time I’ll have later.";
- Andie Wilson, Commercial Sales & Leasing Associate/ Principal for Coldwell Banker Commercial Premier Brokers.

"Delegate to trust worthy people. This allows me to focus on the things I am really good at like customer service.";
- Bruce Knowlton, Allegra Print and Imaging and Sales Manager, Membership Chair for Advertising Association of Northern Nevada (A2N2).

"The Blackberries’ have proven to be functional and cost effective. Other cell/PDAs on the market (Palm Treo, etc.) are also dynamic and prove to be effective as well. The staff now carries their "office"; with them and productivity has improved exponentially.";
- Ron Weisinger, Executive Director for Northern Nevada Development Authority (NNDA).

Project: Pacific Rim Inc.

Southern California and Nevada community developer, Pacific Rim Inc. recently introduced Bronco Estates and Monroe Mountain Estates to the Las Vegas area. Noble Studios assisted the well-known developer in creating marketing material that portrayed the beauty and exclusivity of these two communities. Each of the neighborhoods were provided model names, colored renderings, billboard designs, development logo designs, presentation packets, an online brochure website with a content management system and "request more information"; forms designed by Noble Studios.