Volume 2, Issue 6.

Concept: The History of Lorem Ipsum

Lorem Ipsum dolor sit amet, consectetur adipisicing elit. No, Noble Studios did not move to another country. We have entered the designer’s world of Lorem Ipsum. For many who have received a layout from a design company, freelancer, etc., this may be familiar territory. The truth is Lorem Ipsum has a history far more interesting than the typical web designer gibberish. We delved into the history of this designer language and this is what we found:

“Lorem Ipsum is simply dummy text of the printing and typesetting industry.” (source: lipsum.com) Lorem Ipsum is not just a randomly generated text (though most will claim as such). It is a primitive form of Latin dating back to 45 BC, and the actual paragraphs used can be located in passage 1.10.32 and 1.10.33 of the book The Extremes of Good and Evil, by Cicero. Very popular during the Renaissance, this book discussed theories on ethics, and the most common paragraph of Lorem Ipsum used converses about the ideology behind pleasure and pain.

Lorem Ipsum was first used by a designer in the 1500s to keep onlookers concentrated on the layout of an item, not the readable content. To this day, it is used for precisely the same reasons.

Recipe: Use Your Web Reports

Web Reports are a valuable online tool to see precisely how your business is reaching your online viewers/consumers. Here are some helpful tools to pay attention to when considering updates to your website this year:

1. Ad Campaigns – See your ROI on advertisements by creating a campaigning page that you use specifically for advertisements. Notice visitor peak and valley days. Modify your advertising purchases according to the web activity they provoke.
2. Entry and Exit Pages – Know the path that viewers take while in your site and the click-through activity of each page. Note: If the majority of your viewers are entering and exiting on the same page you might want to try emphasizing certain areas to promote movement throughout the site. Maybe add links to other pages or modify the text to capture rather than chase.
3. Search Engines and Browsers –This feature is beneficial especially if you are running pay-per-click ads and would like to know how many viewers are finding you and through what search engines.
4. Average Time Spent – Knowing what your consumer finds interesting, the content value, and page importance is a key assessment from this report.

For more information on Web Reports, visit Google Analytics

Client: NetFacilities, Inc.

2007 Noblestudios.com