Volume 1, Issue 7.

Concept: The Consumers Game of Hide and Seek

According to a recent article in Adweek, the 50 year marketing reign of the TV is over. With new technologies like TIVO, portable music devices, and the Internet, consumers are now hiding from the previously effective Medias like television, radio, and print. The youthful World Wide Web has given the consumer a sanctuary with a “multitude of experiences” and allowed them to seek elsewhere for infinite amounts of information. This abrupt exchange of power has left marketers clutching their budgets and questioning, “Where did all the consumers go?”

Presently, over a billion people flock to the Internet and 60% of the U.S. Internet households are browsing at broadband speeds. With NBC, ABC, and CBS dethroned by search engines like Yahoo, Google, and MSN, marketing agencies have two options: evolve with the times and create a new version of the game or be left searching all the wrong places.

Recipe: Customize Your Google Homepage with RSS Feeds

Within the last few years a hot topic called RSS feeds has struck an interest among households and businesses throughout the U.S. Allowing relevant information to be streamed to viewers in a summarized version and linked to the full version of content, consumers are now able to have news constantly fed to them without having to search for it.

Google has incorporated this brilliant way of delivering the news you want when you want it into their personalized homepage option in the top right hand corner of www.google.com. Now web users can create their own topic driven newspapers. Because a professional should always stay well-informed, Noble Studios thought it wise to inform our valued clients how to set it up. Here is how to do it:

1. Go to the “Sign in” link in the top right-hand corner of Google.com. If you do not already have a username and password, login as a new user. Follow the sign up procedure and when you are finished you should find yourself at the google homepage with your email address at the top of the page to notify you that you are signed in.
2. Choose “Personalized Home” link in top right-hand corner.
3. Select the “Make it your own” link in the middle of the page under the search bar.
4. Search through the informational selections that Google offers. Choose from fields like finance, fun & games, sports, news, and more. If you want to personalize it even more, type in the particular company you are looking for in the search bar labeled “Search Homepage Content” at the top center of the screen (ex: Reno Gazette Journal, advertising awards, business to business updates, and financials etc.)
5. You may add as many RSS feeds as you want to stay up-to-date on the information bulletins that interest you.
6. Organize the order of your homepage by dragging and dropping the blue bar of each topic.
7. Create your own topic driven digital newspaper

Interested in finding out how to set your company up with RSS feeds to keep you clients well informed? Contact Noble Studios to incorporate this useful feature into your company website.

Client: Noble Studios

Noble Studios, marketing and web development, was ready for something new.  By taking on ourselves as clients, we were able to construct a marketing campaign to push Noble Studios to the next level.  With long hours and consistent brainstorming, simplicity became the overwhelming theme in the campaign. A consensus was established and the design was implemented into all business items including: letterhead and stationary, business cards, this very newsletter, and the up and coming Noble Studios website expected to launch August 1st.